Benefits of Self Employment

May people dream of working for themselves for a very good reason. There are a lot of great perks associated with being self-employed, whether it’s through a career as a freelancer or starting your own home based business. Just think about it… no boss to report to…working your own hours…the peace of mind knowing that the work you do goes directly to benefit you. Still not convinced? Here are some of the many benefits of self employment:

1. To at least some degree, the self-employed person can set their own business hours.

2. There’s often more freedom in taking vacation time or sick time, as long as arrangements are made (depending on the type of business and client needs).

3. The self-employed can often avoid getting stuck in rush hour traffic, by either working at home, or adapting their commute time to a different schedule.

4. Entrepreneurs don’t have to directly answer to a boss or supervisor.

5. Business owners and freelancers have a direct impact on the success or failure of the business, and how much income they make.

6. Entrepreneurs get to make the rules, rather than following someone else’s.

7. The self-employed essentially have an unlimited earning potential rather than a set salary, all dependent on the work they put in.

8. Entrepreneurs have the opportunity to be trailblazers in their industry.

9. The self-employed (other than freelancers or service providers looking for clients) don’t have to worry about actually searching for a job.

10. Entrepreneurs can decide on their own benefits, depending on what they’re willing to pay.

11. Business owners and freelancers get to create their own work environment that’s as comfortable for them as possible.

12. Entrepreneurs sometimes have an easier time building their own reputation and name recognition.

13. If a business owner or freelancer doesn’t choose to set up a formal office to regularly interact with clients or customers face to face, they can often be more casual in their dress, from business casual clothes to working in their pajamas.

14. Entrepreneurs have the ability to directly determine the value of their work or products, by setting their own fees, rates, and prices.

15. The self-employed can generally choose what types of projects they want to work on, as opposed to having to complete any project dictated by a superior, which can lead to better job satisfaction.

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SEO

Are you launching a new website? There’s no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.

To prepare your site for easy indexing, be sure to follow these basis guidelines:

1. Design your site in html or similar format that minimizes the use of java script and flash. The more complex you make your code, the more difficult it becomes for the search engine spiders to read your content and prescribe the appropriate Google PR to your web page.

2. Make sure that your meta tags are coded properly and include the Robots.txt tag. Many individuals downplay the importance of meta tags. Although meta tags themselves won’t drastically change the organic ranking of your site, they do create the display text users will see when your site appears in search results. If your meta tags are search engine optimized and compelling, you increase the changes of improving click-throughs.

3. Apply the proper tags to your page. H1, H2, and H3 tags are a great wall to call attention to your content and promote your keywords and keyword phrases. Try to use each tag at least once, but don’t force the issues. You want your text to flow and appear normal.

In addition to ensuring that you’ve made your page easy to access and presented text that is optimized, you also want to consider other factors that can help long-term with your SEO efforts. So often, web designers get caught up with on page factors, that they overlook the requirements for establishing a foundation that supports long-term initiatives.In particular, consider adding pages that you can add to over time that support link building and accessibility for search engine spiders. Be sure to include:

1. An html sitemap and an xml sitemap. Including a sitemap on you site makes it easy for search engines to access all of your website pages and index your site accordingly. Your sitemap should be in both html as well as xml. Although users would not access the xml sitemap, search engine spiders use this version to crawl websites. Additionally, key search engine submission resources like Google’s Webmasters Tools require xml site map versions.

2. Include a partners page. Previously referred to as a links page, the partners page is essential for reciprocal linking. This strategy isn’t as powerful as developing one-way links, but until your site has been assigned a Google PR, one-way links can be difficult to acquire. So begin your link exchange program with a partners page that allows you add or remove link quickly and easily.

3. Submission pages that encourage new content. One of the most powerful seo techniques is the addition of new content. Make it easy for your users to add or submit content to your website. When search engines see new content, they rejoice. Don’t underestimate how important it is to make it simple for your browsers to add or submit content.When focusing on search engine optimization, especially with a new website, follow the basic ideas outlined above.

There are a number of other factors to consider as well. However, you should always start with a strong foundation – a site design that meets basic SEO standards but one that also supports your long range search engine optimization goals.

About the Author:

Michael Fleischner is the founder of the The Good Marketing Tips Blog and has more than 12 years of marketing experience. Learn how to improve search engine rankings at http://improvesearchenginerankings.blogspot.com

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Search Engines and Keywords

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door.

But if your keywords are too general or too overused, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically. Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases. You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different. The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business. Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list.

Once you have this list in hand, you are ready for the next step: evaluation. The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL. You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as Word Tracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site by search engines. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you. Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, your company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase.

Let’s look at another example, such as a consumer who is searching for a job Asian IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people, who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers. This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficiency of a keyword or phrase, and should be the word you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits. Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work – and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

About the Author:

Martin Maier is the Author of this Articles, he is a well known Internet marketer. For Best Search Engine Optimization Company he recommends www.seoberatung.net they are the best SEO Services companyVisit here to get answer about your search engine optimization Search Engine Optimization Company for SEO Consulting and services for Internet Marketing by Seoberatung.

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Write Great Blog Posts

Blogs are a very important complements to business websites. They provide an easy medium for frequent content updates and carry out a informal dialogue with your audiences. The online success of a blog depends on the quality of posts that you make and the content that you write for it. Thus, more than anything else, you should ensure that your blog posts are interesting and offer some value to the readers. This way, you can increase your readership and keep your readers coming back.

Here are some handy tips to make your posts interesting.

Keep the style Conversational

Formal styles are not for blog posts. While writing for your blog, make sure you maintain a conversational writing style by using personal pronouns like ‘I’ and ‘you’ etc. The main idea is to make the readers feel that you are talking to them rather than narrating something. This is the first and foremost thing to remember while writing blog posts.

Offer Contradictions

Affirming to all the facts and figures can make your posts boring. It might seem that you are blatantly repeating what is already discovered and present. Rather, try to contradict things like you do in real life. This will not only make your posts interesting but also prompt readers to leave comments and offer their opinion.

Connect with your Audience Emotionally

The best way to connect to your audiences is though emotions. The tone of your blog posts should exhibit your enthusiasm and passion for the concerned topic. When you connect with your audience on an emotional level, they trust you as a credible voice about the topic and keep coming back to your blog.

Write Short Sentences

Use short crisp sentences that convey your message clearly and concisely. Long sentences may confuse the readers and make them lose interest in the contents.

Avoid Complex Vocabulary

If you are good at language or are an expert technologist, you may be tempted to use sophisticated words and complex technical jargon in your posts. However, remember that your audiences may not be well versed and would not understand the complex terminology’s that your decide to use.

Use an Informal Style

Though the rules of English grammar may not allow sentences to begin with ‘And’, ‘Because’ etc., a blog is where you can break all rules. You need to write something just the way you speak. The trick is to make the visitors feel that you are actually talking to them. Information disseminated in this form is much more influencing than regular articles!

Include Humor

Nothing wins accolades and breaks the ice like humor does. So go ahead and introduce a touch of humor in your blog posts. It will appeal more to the users and can emphasize the point that you are trying to make. Also, users will understand and remember it better.

Be Interactive

Just like you maintain a conversational tone in your blog posts, you can ask questions in order to get the readers involved. You can do this by asking them questions. It makes readers feel like they are a part of the conversation than just merely listening to a one-person narrative.

About the Author:

Kabir Bedi is a senior web consultant at LeXolution IT Services, a processional  web development company that has a team of skilled Web developers India. The company offers a plethora of web services including web design and development services.

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Get your site Noticed

To have a website in the World Wide Web is no great deal. The trick is to get it noticed and make it the best amongst the rest. Such a website would guarantee heavy traffic and here is a list of search engine optimization tips and tricks that will help you get a heavy traffic inflow:

Choose the right Web Development Company

To make your website a sure shot success, you need to choose a professional website development company to work for you. And to make sure you select the right service provider you need to keep in mind some key points.. Previous clients. Successful projects. Work style. Market research abilities. Strategies and plans for the future of the website. Implementation of technologies. Additional services like video streaming and mobile download features

Online Marketing

No website can hope to be popular without an online marketing strategy especially so if you are a new player of an age-old industry. Therefore it is best to hire a web development company to develop your brand strategy and carry out other online marketing techniques.

Even if you don’t hire a separate company to do this, you can do some online market research at your end. Create a survey sheet for your visitors asking them about the various features of your website whether they find it usable and how easy is the navigation pathway. Submit this form on your website and send it out to your mailing list. This will keep your audience informed about your website and get you more traffic.

There are several other ways to increase your website popularity on the internet: Writing articles and submitting onto article submission websites. Commenting on blogs. Sending out regular press releases about the happenings in your company. Get listed on online business directories.

Visitor Track

Google has a plethora of tools that help you analyze the behavior of visitors to your website. The Google Analytics allows you to keep track of the ‘who-when-where-what’ of your website visitors and you can learn their preferences and habits. The Site Overlay tool is also extremely important as it tells you about the most clicked items on your website.. Also, the Google Adword Keyword tool lets you discover new keywords that may attract hoards of traffic.. Google Webmaster Tools help you identify any problem that may be faced by Google crawlers which you rectify steadily.

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